OUR STORY IN COLOR
Welcome to Curved Theory! We’re glad you found us!
We’re a woman-owned design studio based in Frederick, Maryland, creating logos, brands, websites, graphics, and illustrations for people who want their business to actually stand out. Around here, we believe good design should feel like you. Not cookie-cutter. Not trendy just for the sake of it. Just thoughtful, creative work that helps your brand show up in the world in a way that feels authentic and memorable.
We especially love working with small businesses and nonprofits doing meaningful work in their communities. We know budgets are real, so we always try to approach projects in a way that’s thoughtful and realistic so good design is actually accessible. We’re also big fans of supporting local. Frederick is full of talented people doing cool things, and we love collaborating with other creatives whenever we can. If you’re a local creative and want to partner on a project, reach out!
At the end of the day, we just like helping good people build brands they’re proud of. Let’s make something great.
STAND OUT so you can OUTSTAND
OUTSTAND : (v) to be prominent; (v) to be outstanding or excel
Creative Director & Founder
Ashley DeCapua
Ashley has pretty much always been the art kid. She’s a multidisciplinary designer based in Frederick, Maryland with 18+ years of experience in brand design, graphic design, web design, and visual storytelling. Ashley holds a Bachelor of Fine Arts from the Art Institute of Washington and has spent her career exploring just about every corner of the creative world.
She actually got her start behind the scenes in television, working as a production assistant on the HGTV show, Designed to Sell. From there she moved deeper into design, creating brands, websites, and creative work for businesses, organizations, and community projects. She also wrote, illustrated, and published a children’s book, I Woofn't Do That!, because apparently one creative outlet wasn’t enough.
Ashley especially loves working with small businesses and nonprofits and supporting the organizations doing meaningful work in the Frederick community. Outside of client work, she serves as Board President of Wild Sprouts, a nature-based nonprofit that provides outdoor learning experiences for children and families. She’s a big believer in getting kids outside, muddy, curious, and connected to nature.
When she’s not designing, Ashley dreams of one day starting a dog rescue and maybe even an animal sanctuary, because if she had it her way, she’d probably just adopt every dog that needs a home.
Spring College Intern
Macklin Clingerman
Ashley has pretty much always been the art kid. She’s a multidisciplinary designer based in Frederick, Maryland with 18+ years of experience in brand design, graphic design, web design, and visual storytelling. Ashley holds a Bachelor of Fine Arts from the Art Institute of Washington and has spent her career exploring just about every corner of the creative world.
She actually got her start behind the scenes in television, working as a production assistant on the HGTV show Designed to Sell. From there she moved deeper into design, creating brands, websites, and creative work for businesses, organizations, and community projects. She also wrote, illustrated, and published a children’s book, I Woofn't Do That!, because apparently one creative outlet wasn’t enough.
Ashley especially loves working with small businesses and nonprofits and supporting the organizations doing meaningful work in the Frederick community. Outside of client work, she serves as Board President of Wild Sprouts, a nature-based nonprofit that provides outdoor learning experiences for children and families. She’s a big believer in getting kids outside, muddy, curious, and connected to nature.
When she’s not designing, Ashley dreams of one day starting a dog rescue and maybe even an animal sanctuary, because if she had it her way, she’d probably just adopt every dog that needs a home.